At Bearhug Digital, we’ll sit down, analyze and dissect your business’s presence piece by piece and look at areas of both strength and weakness. These areas could include your existing digital strategies, who your target audience is, the products and services you offer, social media presence and more. This dissection will not only help to spotlight what sets your business apart from the competition, but aid in identifying where the most growth is needed, and where older strategies can be replaced by newer more high-tech offerings to help bring your business into the current digital age.

We will develop a tailored plan that encompasses every one of your business goals and we’ll leave no stone unturned.

Analyzing your current digital presence is an integral part of our strategy. Before we begin looking at your audience or current demographics, we must look at the tools you already have in place. This includes everything from your current website and content, social media presence, referral sites, to email strategies and CRM systems so that we have a firm understanding of what is currently generating leads and conversions.

Once we have a better understanding of your existing digital presence, the next step is to get to know your audience and demographics. This process enables our team of experts to uniquely tailor your marketing strategies with laser focus. But don’t be mistaken, Digital Marketing isn’t just about targeting your existing demographic, it’s about expanding and widening the target audience. Knowing everything we can about your existing customer base helps us to understand how to improve, run tests and build upon the success to generate even more leads.

If you’re unsure of what we mean, a good example is Walmart. When Walmart initially appeared on the scene, they were mainly a department store offering dry goods such as household items, children’s toys, sporting goods etc. In order to appeal to a wider and more diverse demographic, Walmart decided to first begin offering non-perishable grocery items. This greatly increased the target ‘audience’ or demographic to include customers who had previously purchased these types of items from a retail competitor.

Today, Walmart not only offers all of the same things they began with, but now offer a full ‘super centre’ shopping experience that includes fresh foods like meat, dairy and other produce. The result? Many customers now do all of their shopping at Walmart and no longer have a need to patronize the competition. This is a true one-stop-shop experience, and that’s what customers want in today’s busy world.

This practice can be applied to any business: Build, test, iterate, collect data, offer diversified products and services, collect more data and then eliminate what doesn’t work and double-down on what does. Businesses who understand this get to watch their revenue streams grow and multiply.

Once we have a strong understanding of every aspect of your business, the next step is to begin to build out a tailored plan of attack. During the building phase, our team can develop site content that will not only appeal to your existing customer base but increase lead generation through the use of SEO (Search Engine Optimization).

Content is the key to higher site traffic. It can range from services offered, product descriptions, and pricing, to regular blog posts about all things related to your business. This content will engage site visitors by providing useful information about what your company offers, and will increase web traffic, sales leads, and conversions. Content can be both static (certain pieces of content will remain on the site at all times) to dynamic (different content, such as scheduled blog posts or company updates).

During the build phase, if you don’t already have a social media presence, we will setup all of your social media profiles and create content across all the major networks like Facebook, Twitter, Instagram and YouTube.

The final step in the build phase is to utilize paid digital services such as PPC (pay per click) and retargeting to amplify the results. This is where you will start to see the digital eco-system build momentum and evolve very quickly.