Our Social Media Marketing and Advertising Services

At Bearhug Digital, we truly understand the impact social media marketing can have on your digital footprint.  One of our areas of expertise is setting up and maintaining a strong social media presence on platforms such as Facebook, Twitter, Instagram, LinkedIn, YouTube and more.  You may think social media is ‘just for those silly millennials’, but in reality, millennials are fast making up the bulk of today’s consumers. We are also seeing a lot more of the older generations starting to use social media now that technology is becoming easier to use.  So why not take the next step and elevate your business by taking advantage of social media marketing?

What Is Social Media Marketing?

If we at Bearhug Digital had to define what social media marketing really is, we’d say it’s a combination of powerful tools that allow for sales, communication, collaboration, networking and content sharing.  And it’s for all types of businesses, in fact statistics show that the use of social media marketing alone can double or triple the numbers of leads for some businesses.

In more simple terms, social media marketing is a way for businesses and consumers to share a voice.  Communication and the ability to reach out are cornerstones of most social media platforms, allowing people to feel ‘connected’ in a way they couldn’t previously.

How We Do It

We recognize that the world of social media can be a daunting venture for some businesses who’ve in the past relied simply on word of mouth referrals.  But we’re experts and we’re here to help.

Our Strategy

The first step in building a social media presence is to choose which platforms are most likely to increase sales leads.  We specialize in the top five platforms:

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • YouTube

Any combination (or all) of these platforms will generating leads through the roof, guaranteed.

Next, we’ll work with you to develop your company’s social media profiles.  To do this, we’ll need to discover what your overall goals are with your social media presence.  Who is your audience?  What are the demographics of your existing customer base?  The answers to these types of questions will help us to build out a profile that will get your business maximum exposure to new customers.

It’s not just about sales leads although, at the end of the day, that’s what it will lead to.  You can use social media platforms for more than just ads.  You can receive and post specifics like product and service details, user testimonials and reviews, offer coupons and promotions, and add rich media like videos to showcase your offerings.  You can even create polls and contests to generate user feedback that your target audience will feel comfortable using. In other words, your social media presence will allow you to connect and engage with your existing customers, potential customers, and B2B contacts.

Once we know who and how to target, we’ll implement a variety of tools and strategies that include things like SEO, Local SEO, Sponsored Ads and Links, and Re-marketing/Re-targeting techniques to ramp up your company’s arrival on the social media scene.

Maintaining the Equilibrium

Once your social media presence is live, Bearhug Digital will take on a management role to ensure that your presence continues to offer content that is relevant, engaging and useful to your target audience.  We will continue to listen not only to you, but to your audience to ensure that your content stays active and fresh.  We’ll make recommendations based on current trends and blend them together with your industry expertise to create the ultimate union of high tech and good old-fashioned business ethics and values that will bring you closer to your audience more than ever before.

Need More Convincing?

You’ve probably heard the term ‘gone viral’ but aren’t quite sure what it really means never mind whether or not it could happen to you or your business.  It can, and it’s a good thing.  To break it down, when something ‘goes viral’, it means that some type of media (image, video, song), website or web page is spread throughout the online community through frequent sharing with a large number of viewers or visitors.  Just imagine what would happen if your social media presence went viral, the news of the new social media kid on the block spreading like wildfire! The possibilities are endless, the leads limitless, and the only thing you’ll have to worry about is how quickly you can increase your work force to keep up with all your new business.

And the beauty of social media marketing is that a lot of the elbow work is done for free, by your subscribers and followers.  Free advertising once you’ve got the right foundation in place!

Are you ready to go viral? Let’s Get Started.