eCommerce

Take Payments Online and Grow Your Business

Are you looking to add eCommerce functionality to your website, or enhance your existing eCommerce solutions?  Look no further than Bearhug Digital.

eCommerce is fast becoming the most profitable way to sell your products and services.  With life becoming busier every day, traffic becoming worse and just the overall time-consuming nature of retail shopping, more and more customers are choosing to purchase their goods and services online.  For this reason, having an efficient eCommerce software solution on your side is one of the best ways to increase your business revenues.

Unsure About eCommerce?

If you’re unsure if eCommerce is right for your business, just think of how massively successful companies like eBay, Amazon and AliExpress have become.  Business for these types of online retailers is through the roof, in fact Amazon sales grew by $15 billion in the last year alone.  If you do a little research into the history of eCommerce, you’ll find that many of these giants started out as small companies dealing in mainly ‘tech’ related sales and services.  But in today’s digital world, you can buy or sell just about anything online!

How eCommerce Can Work For Your Business

eCommerce isn’t just about selling physical goods, although it’s definitely a fantastic way to increase your company’s retail revenues.  But these days, you can also sell services that are either delivered to the customer in person, or over the internet.  Let’s take a look at a couple of examples:

Amazon – Stuff People Want

Back in the mid-90s, a smart fellow by the name of Jeff Bezos began to take notice of the ‘internet revolution’ that was occurring.  Having a strong (and correct) sense that the internet would take business to a completely different level, Bezos quit his Wallstreet job in favor of creating what we commonly hear referred to as an ‘internet start-up’.  From there, he researched different types of products that could potentially sell online and settled upon books as his first offering.  Why books?  Low cost, and everyone reads books!  And with that, Amazon ‘started’.

Decades later, we can all see the success and growth of this mega-company, which now offers just about every product a person or business could need, and it’s all done via eCommerce.

EQ Virtual – Stuff People Need

Another good example of eCommerce that offers services vs. products, is EQ Virtual.  EQ Virtual is a Canadian company that was established in 2014 in Vancouver BC.  Born out of a desire to offer wider-reaching healthcare to more people, this virtual ‘doctor’s office’ was created.  Patients who may not otherwise be able to travel to a clinic or doctor’s office for routine health care issues can now receive medical services and prescriptions online.  EQ Virtual accepts MSPS payments and payments from patients who don’t have health care coverage, and it all takes place over the internet!

Now that we’ve seen a couple of examples of how eCommerce can work to promote and sell both goods and services, it’s time to think about how this next generation platform can work for your business too!

PPC & SEO for eCommerce

Many people begin their online shopping trip by searching products and services online. With our help you can advertise your goods and services on search engines to increase exposure with SEO & PPC leading customers to your own website by via relevant search terms (keywords) related to your business, products and services.

Ready, Set, Launch!

If you’re ready to take your sales and services to the next level, it’s time to consider eCommerce as your next business solution.

The Bearhug Digital team will develop your site to accept online transactions using state of the art software solutions like WooCommerce, Magento, Open Cart and more.

The first step is to build out the eCommerce features of your site that include simple navigation and eye-catching calls to action, because let’s face it, the first impression of your products or services should always be the best impression that showcases what you have to offer whilst guiding them in the right direction.  We do this by building a site that is exceptionally designed (think clean layout, stunning color schemes and functional content flow), yet simple for your visitors to use.  Key features include well organized cataloging or products, search ability, high quality images of your products, fully SEO optimized product/service descriptions, clear pricing, and a simple to use shopping cart that will make it easy for your site visitors to complete transactions quickly, easily and securely.

The next step is to ensure that your eCommerce site will appear in top search engines to lead qualified traffic to your site.  This is where Bearhug Digital Marketing and SEO services play a big role.

Once your eCommerce site is up and running, we’ll continue to manage, monitor and analyze site volumes including but not limited to:

  • High performing ads
  • Landing page optimizations
  • Social marketing campaigns
  • Tracking of calls, sales, and leads
  • Keyword optimization

We recommend using one of the following three eCommerce software solutions, all proven leaders in the eCommerce payment solutions arena:

WooCommerce

WooCommerce is an eCommerce plugin that works with WordPress sites and is designed for both small and large size eCommerce sites.

Magento

Magento is an eCommerce platform built on open source PHP technology that provides a flexible shopping cart system, as well as control over the look, content and functionality of your online store.

Open Cart

OpenCart is an online eCommerce management system that provides support for different languages and currencies to help expand your customer base.

Let Bearhug Digital make eCommerce a part of your business.  Let’s get started!