If you’re unsure if eCommerce is right for your business, just think of how massively successful companies like eBay, Amazon and AliExpress have become.  Business for these types of online retailers is through the roof, in fact Amazon sales grew by $15 billion in the last year alone.  If you do a little research into the history of eCommerce, you’ll find that many of these giants started out as small companies dealing in mainly ‘tech’ related sales and services.  But in today’s digital world, you can buy or sell just about anything online!

eCommerce isn’t just about selling physical goods, although it’s definitely a fantastic way to increase your company’s retail revenues.  But these days, you can also sell services that are either delivered to the customer in person, or over the internet.  Let’s take a look at a couple of examples:

Amazon – Stuff People Want

Back in the mid-90s, a smart fellow by the name of Jeff Bezos began to take notice of the ‘internet revolution’ that was occurring.  Having a strong (and correct) sense that the internet would take business to a completely different level, Bezos quit his Wallstreet job in favor of creating what we commonly hear referred to as an ‘internet start-up’.  From there, he researched different types of products that could potentially sell online and settled upon books as his first offering.  Why books?  Low cost, and everyone reads books!  And with that, Amazon ‘started’.

Decades later, we can all see the success and growth of this mega-company, which now offers just about every product a person or business could need, and it’s all done via eCommerce.

EQ Virtual – Stuff People Need

Another good example of eCommerce that offers services vs. products, is EQ Virtual.  EQ Virtual is a Canadian company that was established in 2014 in Vancouver BC.  Born out of a desire to offer wider-reaching healthcare to more people, this virtual ‘doctor’s office’ was created.  Patients who may not otherwise be able to travel to a clinic or doctor’s office for routine health care issues can now receive medical services and prescriptions online.  EQ Virtual accepts MSPS payments and payments from patients who don’t have health care coverage, and it all takes place over the internet!

Now that we’ve seen a couple of examples of how eCommerce can work to promote and sell both goods and services, it’s time to think about how this next generation platform can work for your business too!

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