CRM

Build Customer Loyalty and Communicate The Right Way

Now that Bearhug Digital’s Marketing Strategy is sending you lots of hot new leads, you may need a CRM system to keep track of them. With beautifully crafted emails, in-depth reporting and automated email campaigns, we can help you make the most of your customer communication.

Studies show that a good email marketing campaign can deliver a whopping 4,400% return on investment!  And with email marketing campaigns already being very affordable, they’re one of the best ways to generate traffic and leads and turn them into conversions at a low cost.

One of the most effective types of email marketing campaigns is what we refer to as ‘opt-in’ email marketing.  This means that however traffic is directed to your site or business, the user is given the opportunity to sign up for different reasons be it weekly newsletters, information about new products and services, sales and promotions, coupons or discounts.  This process helps to funnel the contacts and segment them into grouped lists.  This makes it far easier to send relevant content or promotions to the right audience which will help increase sales conversions.

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Why Email Marketing?

Let’s take a look at some proven statistics:

  • Approximately 9 billion people use email applications
  • Approximately 90% of those users check their email at least once daily
  • Approximately 86% of users choose to opt-in to receive promotional emails from companies whose products and services they are interested in purchasing
  • Approximately 1/3 of consumers have purchased products and services directly from email marketing campaigns
  • As noted above, for every single dollar spent developing and deploying an email campaign, the average RIO is $44

The bottom line is, we live in a digital age where email is a part of daily life, in fact many people check their email more than once every day, so the exposure your business can receive from email alone is worth the cost of regular email marketing campaigns.

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Is Email Marketing Right For Your Business?

Yes!  Email marketing is right for every type of business, from small to medium to large.  No matter what your products or services, email marketing will deliver a wide-reaching exposure to potential new customers and other B2Bs (Business to Business), resulting in an increase in marketing and sales performance.

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How Email Marketing Works

An email marketing campaign doesn’t have to be complicated.  It’s as simple as creating an opt-in form to build the email list, designing a visually appealing email template that will be used to send out the email marketing promotions, and tracking the interaction and sales that result from the campaign.

To begin, we’ll map out the who, what, when, where and why of your email campaign.

Who

  • Your existing customer bases
  • Your Social Media subscribers (think Facebook, Twitter, Instagram and YouTube)
  • Your targeted audience (utilizing website traffics via SEO, referrals and PPC)

What

  • Company Newsletter
  • New products
  • Promotions and sales
  • Discounts and coupons
  • ‘Web-only’ specials
  • Timed ‘Drip’ Campaigns (Information / Instructions / Learning emails spaced apart)

When

  • Regularly scheduled marketing campaigns sent out weekly, monthly, whichever you choose
  • Ad hoc campaigns for trial or test products or services
  • Holiday events and promotions (think Black Friday, Boxing Day sales etc.)

Where

  • Online or brick and mortar promotions

Why

  • Increase Sales
  • Increase Fan base
  • Increase Customer Loyalty
  • Friends and family referrals
  • Overall increased exposure
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Growing Your Email List

While the email marketing campaign is one of the best ways to increase your revenue, you may be wondering how to reach all those potential customers who haven’t yet subscribed to your opt-in mailing list.  It’s simple – offer an incentivized opt-in on your website or landing pages.  For example, if a site visitor is referred to your site via Google, offer a special discount coupon if the visitor signs up for the mailing list.  These types of incentivized offers can be tailored to each different type of referrer i.e. social media visitors, search engine visitors, referral visitors etc.

The best way to deliver incentivized offers to visitors is to trigger a popup screen or form that contains the offer and the opt-in fields the visitor must fill out to subscribe to your email list.

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Managing Your Campaigns

Sometimes you will need more than just email marketing, and you’ll need a CRM (Customer Relationship Management) system in place to help manage and maintain your relationship and communication with your clients or patients.  A CRM system does more than just manage and maintain emails however. It offers tools like sales forecasting, data mining, improved customer service and reduced operating costs, invoicing, appointment scheduling, payments – basically everything!

As part of our integrative solutions, Bearhug Digital will tailor CRM systems that will work seamlessly with your other digital strategies to increase your overall performance and free up a lot of time for your team by eliminating repetitive tasks that can now be automated with a CRM system.

You could say we know a little bit about CRM systems. We have built our very own CRM system for the Healthcare Industry: SurgeryCRM

From end to end, our services will help grow your business and your email subscriber list. Let us create exciting email marketing content that targets different segments of your customer base, and build customer retention and loyalty. Through our email marketing campaigns, we’ll help to grow your business as though it were our own.  In other words, we’ll do all the heavy lifting for you.

Look no further than Bearhug Digital for fully integrated digital strategies that work in harmony to take your business to the next level!